Keep it human.
Straight answers, thoughtful questions, and room to talk an idea through. We explain the choices so you can make decisions with confidence.
About Merchant Foundry
West Coast roots. A builder’s point of view.
We’re a small senior team with a soft spot for ambitious brands and a healthy curiosity about how things could work better.
From our corner of the West Coast, we build Shopify storefronts, WordPress sites, and tools that help merchants get on with doing their thing. Thoughtful design, solid engineering, and a good working relationship are at the heart of it all.
The way we see it
Your business has character. Your site should, too.
You’ve put a lot into what you make, what you sell, and how you treat your customers. We want that care to come through online, from the first impression to the everyday details that make shopping feel easy.
That starts with getting to know your business: what’s working, what’s getting in the way, and where you want to take it next.
We bring an open mind and a practical streak. Sometimes the answer is a new storefront. Sometimes it’s a better editing experience, a useful integration, or finally sorting out the thing that slows your team down every week.
We help you figure out what’s worth building, then roll up our sleeves and build it with you.
Good people. Good work.
Small team. Fully in your corner.
The people on your first call are the people doing the work. Here’s what that looks like day to day.
Make it tangible.
Working software, regular demos, and feedback while there’s time to use it. You get to see your project take shape and help steer it along the way.
Leave you in a good place.
Your code lives in your repository. Your data stays in standard formats. We build with the next chapter in mind, whether we’re part of it or you take it from here.
Made along the way
Some problems deserve a tool of their own.
Our products grew out of the work we do with clients. When the same challenge kept coming up, we built something merchants could keep using.
That’s the thread connecting our managed WordPress hosting, editing tools like Inks and Inkwell, and Shopify apps like Thrive. Each tackles a practical part of running a site or store.
Building products keeps us close to the details: the workflows, the maintenance, and the little improvements that add up over time. We bring that same attention to every client project.
Let’s see where your idea goes.
Bring your plans, your questions, or the thing you can’t quite figure out yet. A few sentences is plenty to start.